History taught us that every change opens or closes roads for the ones that took part or were affected by the change. History repeats even in the online world, were the Penguin update launched by Google closed the door for over-optimization and opened roads for newer internet entrepreneurs, who now have the chance of starting a project from scratch and get to the higher positions in SERP (Search Engine Results Page) by using quality instead of quantity and prohibited techniques like Black Hat SEO.
Most of the webmasters know that Google killed most of the over-optimization measures once they launched the Penguin update to the ranking algorithm. As in any other case of algorithm updates, there are good parts and bad parts about this. On one hand, many SEO marketers will need to rethink their link building strategies, as most of them were arguably over-using the anchor text of links, filling it with the main keywords. Not only that this keyword stuffing wasn't ethical, but now, after the update, it won't help growing anymore; instead it will lower the ranking of the website. Webmasters are advised to use generic anchor texts for links, such as "here" or "my website". Of course, this doesn't mean giving up completely to keyword stuffed anchor text, but it is better to keep them at a low number.
Another element that the Penguin update acts on is the quality of the backlinks. Now, it is better to have less but higher quality links, than starting a link building campaign in which a SEO marketer tries to obtain links from each and every low positioned website. Buying links is also an option, as long as the links come from a quality website filled with rich content, and also if the anchor text complies with the rule of keyword stuffing.
When it comes to the good part, Google just opened a door for new internet marketers and individuals who desire to forge their business on the online market. By limiting and in some cases, disabling the effect that the number of backlinks has onto a website, Google provides the chance for new developers to manage smaller projects with reduced budgets, so they can focus on getting quality links instead of getting a larger quantity.
Finally, it doesn't really matter if you are old or new in the online marketing industry; the Penguin update must be faced equally by all of the SEO experts and webmasters, so everyone must watch out on the source of their backlinks, the over-optimization of them, and also on the pages being targeted in the backlinks.
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